YF Life Celebrates New Brand Launch and Takes up Title Sponsorship of "Pretty Crazy Joey Yung Concert Tour"

March 26, 2019

YF Life Insurance International Ltd. (“YF Life”) is pleased to announce the completion of its rebranding exercise and that the company has been renamed YF Life Insurance International Ltd. as from March 23, 2019.

Mr. K. P. Tay, Managing Director and Chief Executive Officer of YF Life, says, “The rebranding entails not only the launch of a new company name, logo and brand identity, but also represents our new vision of helping our customers to ‘Own the future’. Leveraging the advanced fintech capability of our new shareholder Yunfeng Financial Group, we will continue to focus on product innovations and implement business development strategies to help customers make the best possible financial planning for their future.”

To celebrate the new brand launch, YF Life will act as title sponsor of the upcoming "YF Life Pretty Crazy Joey Yung Concert Tour", which will hit the road on August 5 this year at Hong Kong Coliseum. Ms. Jeanne Sau, Chief Marketing Officer of YF Life, says, “Following our title sponsorship of Joey’s ‘My Secret - Live’ concert in 2017, we are delighted to support Joey again and be the title sponsor of her new concert tour this year. Ever since Joey joined the music industry in 1999, she has never failed to impress her supporters and audience with her perfect vocals and spectacular stage performances, both of which have won her a major reputation as a Cantopop diva over the years. Her dedication to her singing career falls perfectly in line with our commitment to serving our customers with advanced and innovative products and services. The year 2019 is also very special as it marks the Company’s latest milestone of launching a new brand identity and the 20th anniversary of Joey in the music industry, so we would like share the joy of our establishing a new brand with our customers, and the people of Hong Kong, by title sponsoring this much-anticipated event.”

To complement the new brand launch and the title sponsorship of Joey’s concert tour, YF Life will launch large-scale advertising campaigns, covering the MTR stations, the mega outdoor billboards at cross-harbour tunnels, and tram shelters.

YF Life Insurance International Limited is a member of publicly listed Yunfeng Financial Group Limited, whose major shareholders include Yunfeng Financial Holdings Limited and MassMutual International LLC. Yunfeng Financial Holdings Limited is a company owned by Mr. Jack Ma (Yun) and Mr. David Yu (Feng). Leveraging our robust financial background and solid reliability, we are committed to helping customers “own the future” by providing professional and technology-enhanced one-stop risk- and wealth-management consulting services, as well as MPF services.