YF Life Refreshes Its Brand

with New Advertising Campaigns Rolled Out Across Media Platforms

March 18, 2022

YF Life is committed to excellence as a technology-enhanced insurer and has always held true to the company’s promise to offer customers with innovative and flexible insurance solutions and services. In line with its business development strategy, YF Life has recently revitalized its brand and rolled out new advertising campaigns with fresh designs, reaching millions of people in Hong Kong and Macau through a wide range of outdoor advertising platforms.

The new brand update is designed to provide a fresh image of YF Life and showcase the company’s commitment to continuous innovation, while reinforcing the brand’s promise to “own the future”, to offer the general public a better understanding of the brand’s commitment and vision.

As the kick-starter for its brand refresh campaign, YF Life has launched a brand-new mega LED rooftop sign located above the central business district of Hong Kong recently. In addition, with the aid of the mega LED rooftop sign, YF Life held a company-wide event on Valentine’s Day and the Lantern Festival to show its appreciation to consultants and staff for all their hard work by giving them the chance to share their messages to their family and loved ones via the LED sign, and to spread positivity to the people in Hong Kong.

Ms Sharon Cheng, Head of Innovation and Brand Marketing of YF Life, said, “A brand is a connection with customers in a deep and meaningful way. At YF Life, our brand promise resonates with customers’ aspirations and visions. Our refreshed brand campaigns reinforce our commitment to helping customers ‘own the future’ by making the best possible financial planning for the years ahead with innovative and flexible insurance solutions and services.”

In addition to the launch of the mega LED rooftop sign, YF Life has created a brand new design for advertisements and social media platforms. The backdrop of the refreshed design gradually transforms from deep azure-blue in the bottom left corner to a lighter Arctic blue in the top right corner, symbolizing YF Life’s positive energy in leading its customers to a brighter future. The design also uses a triangle pointing toward the upper right, which symbolises “rise and growth”, a commitment of YF Life that demonstrates the positive spirit of embracing change and the future. With these brand refresh campaigns, YF Life looks forward to creating greater value for customers and making a greater contribution to the company and the industry in the coming years.

YF Life Insurance International Limited is a member of publicly listed Yunfeng Financial Group Limited, whose major shareholders include Yunfeng Financial Holdings Limited¹ and Massachusetts Mutual Life Insurance Company¹, one of the “Five Largest US Mutual Life Insurance Companies”². Leveraging our robust financial background and solid reliability, YF Life is committed to helping customers “own the future” by providing professional and technology-enhanced one-stop risk- and wealth-management consulting services, as well as MPF services.

Notes:

1.    Yunfeng Financial Holdings Limited and Massachusetts Mutual Life Insurance Company have an indirect shareholding in Yunfeng Financial Group Limited.
2.    The “Five Largest US Mutual Life Insurance Companies” is ranked according to the results of “Insurance: Life, Health (Mutual)” on total revenues for 2020, and based on the FORTUNE 500 as published on June 1, 2021.