YF Life Launches a New Branding Campaign “Lessons Learnt From the Epidemic”

Showcases Caring for the Community

March 25, 2022

The epidemic has inundated us with numerous challenges to our daily lives. With the tightening of social distancing measures, people have inevitably tended to grow further apart. Against this backdrop, YF Life Insurance International Ltd. (YF Life) is launching its campaign, “Lessons Learnt From the Epidemic”, a six-part series that draws on stories from the YF Life consultants and customers to reinforce the Company’s commitment to “own the future” by upholding a proactive attitude of helping each other during hard times.

Ms Sharon Cheng, Head of Innovation and Brand Marketing at YF Life, said, “YF Life has gone the extra mile to be there for everyone through these difficult times. The epidemic reminds me of a saying, ‘every cloud has a silver lining’, that there are always some positive aspects to every unpleasant situation, and we believe that being kind to one another is the key to winning this battle. The epidemic has weighed heavily on hearts and minds worldwide, and that’s why we are presenting a series of heart-warming stories entitled “Lessons Learnt From the Epidemic”, as portrayed by the YF Life consultants. We sincerely hope these stories will encourage everyone to stay optimistic, and to radiate positive energy to people around us."

"Lessons Learnt From the Epidemic" recounts six stories that inspire reflection on our surroundings under the epidemic:

1. Non-biological Family - YF Life consultant helps out to take care of a puppy, whose owner’s residence came under compulsory universal testing. It is this kindness and care that transforms the customer, puppy, and consultant into a “family”.
2. "Distance" is just a Number - YF Life consultant helps a customer abroad to delivery daily necessities to his parents in need.
3. You Save My World, I Take Care of Yours - As a medic, the customer stays at work to take care of COVID patients. Meanwhile the YF Life consultant helps the customer’s son fix the internet connection so he can stay in touch with his dad.  
4. Expectations of Return - YF Life consultant bumps into a customer in the street carrying a lot of groceries. Without any hesitation, she offers a helping hand at a critical moment.  
5. Work Out From Home - The epidemic has not only made work from home the new norm, it’s also created time for a YF Life consultant to be with his sons. The more time he spends with them, the more he realizes he has to get more fit in order to take good care of his family. His home has become the “gym” that gives him motivation in life.  
6. A Legitimate "Table for 2" Only - Social distancing measures and restrictions on dine-in services create barriers in our lives, but they also present moments when couples can spend quality time together.  

The COVID-19 epidemic has now been raging for over two years. As a responsible corporate citizen, YF Life has been constantly committed to safeguarding a healthy future for customers and the general public by offering free protections. We not only donated Rapid Antigen Test (RAT) kits and face masks to various community organizations, but also to our staff and front line consultants. In line with the launch of “Lessons Learnt From the Epidemic” campaign, YF Life is giving away 4,000 packs of anti-epidemic gift sets. From now until 22 April, login https://bit.ly/3Jpll0l to read the six heart-warming stories, and upon registration, a box of YF Life Face Masks will be offered. The first 1,000 registrations will get an extra RAT kit. Gifts are available while stocks last.

YF Life Insurance International Limited is a member of publicly listed Yunfeng Financial Group Limited, whose major shareholders include Yunfeng Financial Holdings Limited¹ and Massachusetts Mutual Life Insurance Company¹, one of the “Five Largest US Mutual Life Insurance Companies”². Leveraging our robust financial background and solid reliability, YF Life is committed to helping customers “own the future” by providing professional and technology-enhanced one-stop risk- and wealth-management consulting services, as well as MPF services.

Notes:

1.    Yunfeng Financial Holdings Limited and Massachusetts Mutual Life Insurance Company have an indirect shareholding in Yunfeng Financial Group Limited.
2.    The “Five Largest US Mutual Life Insurance Companies” is ranked according to the results of “Insurance: Life, Health (Mutual)” on total revenues for 2020, and based on the FORTUNE 500 as published on June 1, 2021.