CEO Zhang Ke Sets Out 5 Objectives for 2022
YF Life To Accelerate Innovation and Development

January 4, 2022

YF Life Insurance International Limited (YF Life) held its “New YF Life.New Future” conference on January 4 at the Rotunda Hall of Kowloonbay International Trade & Exhibition Centre to review the year 2021 and plan ahead for 2022 with senior managers, consultants from the agency division, and staff.

Mr. Zhang Ke, Managing Director and Chief Executive Officer of YF Life, said that despite complicated and erratic external factors in 2021, YF Life held true to its promise to deliver top-quality insurance products and services to customers, as well as maintain its determination to make YF Life stronger and better than ever before. YF Life has always been committed to putting customers first as well as building on a foundation of teams of people working under “a better framework, a strengthened system, and a deepened culture.” Innovation is the key to success in business, he said, when facing industry competition and digital transformation. All in all, 2021 was a flourishing and fruitful year for YF Life, with impressive business growth amid sluggish market conditions and with a formidable market position built up in Macao.

Mr. Zhang revealed that, in 2022, YF Life will gear up for innovation and development, focusing on five main objectives: strengthening MDRT training, developing an elite training system, accelerating the development of an automated underwriting system, digitalizing platforms for enhanced efficiency, and expanding brand awareness and presence. These objectives will all work together to help YF Life create greater value for customers and make a greater contribution to the company and the industry.

YF Life Insurance International Limited is a member of publicly listed Yunfeng Financial Group Limited, whose major shareholders include Yunfeng Financial Holdings Limited1 and Massachusetts Mutual Life Insurance Company1, one of the “Five Largest US Mutual Life Insurance Companies”2. Leveraging our robust financial background and solid reliability, YF Life is committed to helping customers “own the future” by providing professional and technology-enhanced one-stop risk- and wealth-management consulting services, as well as MPF services.


Notes:

1.    Yunfeng Financial Holdings Limited and Massachusetts Mutual Life Insurance Company have an indirect shareholding in Yunfeng Financial Group Limited.
2.    The “Five Largest US Mutual Life Insurance Companies” is ranked according to the results of “Insurance: Life, Health (Mutual)” on total revenues for 2020, and based on the FORTUNE 500 as published on June 1, 2021.

Mr. Zhang Ke, Managing Director and Chief Executive Officer of YF Life, speaks at the “New YF Life.New Future” conference.

Mr. Zhang Ke, Managing Director and Chief Executive Officer of YF Life, speaks at the “New YF Life.New Future” conference.

Mr. Zhang Ke, Managing Director and Chief Executive Officer of YF Life, speaks at the “New YF Life.New Future” conference.

Mr. Zhang Ke, Managing Director and Chief Executive Officer of YF Life, speaks at the “New YF Life.New Future” conference.

Mr. Zhang Ke, Managing Director and Chief Executive Officer of YF Life, attends the “New YF Life.New Future” conference with the management team and elite consultants.

Mr. Zhang Ke, Managing Director and Chief Executive Officer of YF Life, attends the “New YF Life.New Future” conference with the management team and elite consultants.

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